Priorities
With Purpose
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Collective Action for Women and Girls in Sport
Each four-year period, IWG delivers a Strategic Plan to guide its work globally. Under the leadership of the UK Secretariat (2022–2026), the IWG Strategic Plan lays out a clear and progressive framework to embed gender equity at every level of sport and movement culture. The approach is focused on driving change from the ground up, not just through policy or advocacy but with tangible support where it’s most needed.
Our Vision: Sport and physical activity contributing to a world where all women and girls thrive.
Our Mission: Bring stakeholders together to make the changes needed to the structures and values of sport globally.
Connections
We connect global policy makers, international and national sports organisations, community organisations, advocacy leaders, researchers and brands; and focus on the value and impact of creating opportunities for women and girls in and through sport.
We use our influence at the highest levels of sport and government globally, regionally and nationally to achieve our mission. Over 600 organisations have adopted our blueprint for women’s equality and equity in sport.
Priorities include:
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Building a digital community hub that connects change-makers across sectors, borders, and disciplines.
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Cultivating networks that drive cross-sector advocacy, with a focus on underrepresented communities.
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Collaborating with global institutions and sport powerbrokers, adding value where IWG can amplify change.
Insight
The IWG Insight Hub is a global platform bringing together research, case studies and practical tools focused on gender equity in sport and physical activity.
By curating and sharing knowledge through the Hub we enable organisations and individuals to learn from best practice, measure progress and innovate.
Priorities include:
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Developing a world-leading Insight Hub. A curated knowledge platform that houses research, tools, and best practices.
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Bridging the knowledge gap between global south and north, enabling scalable, localised strategies.
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Commissioning critical analysis on persistent gaps, such as pay equity, safeguarding, media representation, and access to sport for marginalised women.
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Leveraging our insight hub, webinars, and thought leadership to share best practices, lessons learned, and emerging trends.
Advocacy
The strategy is not just about representation - it’s about reimagination. It recognises that to achieve equity we must first dismantle systems that were never designed for women and girls to thrive in the first place. It understands that real change is powered by data, community, and policy, held together by a clear and intentional strategy.
And importantly, it sees women and girls not as passive recipients of inclusion, but as powerful agents of transformation - athletes, leaders, storytellers, and change-makers.
Priorities include:
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Promoting the Brighton plus Helsinki 2014 Declaration and mobilising more signatories.
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Leveraging the Women’s Sport Investment Accelerator, a pioneering initiative in collaboration with the UK Government, to influence how resources flow into women’s sport.
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Shaping public narratives to elevate women’s sport beyond inspiration - toward investment, innovation, and structural permanence.
Useful links;
> Insight Hub
> Brighton plus Helsinki Declaration
> Global Summit 2026
> Working with IWG